Following the success of the first completely Veggie Pret in Soho last year, the sandwich and salad chain have just announced that they are opening another one in Shoreditch. It will open on April 4th and will be launching some new dishes including a vegan brownie and vegan macaroni cheese. Shoreditch was chosen due to its high levels of vegetarian sales in the area.
The company opened it’s first Veggie Pret last year, due to an online poll that saw more than 10,000 people as for more veggie options. With and expected loss in takings by 30%, the chain actually saw a rise in takings of 70% year on year.
There’s more and more demand for meat free options, Pret highlighted that their beetroot, feta and squash salad sold 17,000 each week, outselling the salmon and chicken options.
What do you think about the rise of meat free foods? Have you got a veggie or vegan option on your menu?