We were very interested to read Rightway Asia’s recent piece featuring their prediction for the 5 trends we can expect to revolutionise the hospitality industry this year. We are delighted to summarise the piece for you as below or click the link for the full article – Rightway Asia – 5 Trends that will revolutionise hospitality in 2024
In 2024, hospitality will be redefined through technological innovations, immersive experiences and a renewed focus on sustainability. Let’s briefly explore the key trends that are shaping the industry.
1. Technology to improve customer service:
a. Artificial Intelligence (AI): The integration of AI in hospitality is revolutionising customer interactions, enabling improved service.
b. Robotic process automation (RPA): In hospitality, robotic process automation is becoming an invaluable asset. RPA (robotic process automation) is about automating business processes, performing repetitive actions and freeing up people’s time.
2. Immersive experiences with virtual reality
Virtual Reality (VR) is transforming how customers interact with venues and plan their bookings – from taking an online tour of a hotel/restaurant before booking to familiarising themselves with the menu offering in advance.
3. Connection with the environment and emotions
a. Hyper-local experiences: Hotels and restaurants are embracing local culture, collaborating with regional suppliers and offering experiences that highlight the area’s unique attributes.
b. Emotional connection and personalisation: The shift towards personalised experiences is more than a trend; it is a new era in customer service. Establishing an emotional connection through unique offers and personalised services is becoming the cornerstone of hospitality.
4. Health, wellness and sustainability:
The health- and wellness-conscious traveller is driving a growing demand for hotels that offer fitness facilities, healthy dining options and spa services. In addition, customers are actively seeking establishments that prioritise sustainability.
5. Transforming spaces
a. Flexible spaces: The modern guest is looking for versatility in their environment. Hotels and restaurants are responding with spaces that can adapt to diverse needs.
b. Collaborative spaces: Hotels and restaurants are no longer places to sleep or eat – they are becoming collaborative hubs.
In conclusion, these trends define a new era in hospitality, where technology, authentic experiences and sustainability are intertwined to create unforgettable moments.