Research the industry and company.
An interviewer may ask how you view the company’s position in the industry, who in the industry has a similar offering and what its competitive advantages are.
Line up your questions for the interviewer.
Come to the interview with some intelligent questions for the interviewer that demonstrate your knowledge of the company as well as your serious interest in the position. Interviewers always ask if you have any questions, and no matter what, you should have one or two ready. A good all-purpose question is, “what key attributes are most important to you in a candidate for this role?”
Practice, practice, practice.
It’s one thing to come prepared with a mental answer to a question like, “Why should we choose you?” It’s another challenge entirely to say it in a confident and convincing way. Practice at least 10 times, and you’ll sound a lot smoother and more articulate. The more interviews you have the more confident you’ll become.
Clarify your “key selling points” and the reasons you want the job.
Prepare to go into every interview with three key points in mind, such as what makes you the best candidate for the position. Have an example of each selling point prepared (“I have great training and development skills. For example, I have improved customer feedback on the standards of service leading to more positive reviews online …”). And be prepared to tell the interviewer why you want the role and what interests you about it.
Score a success in the first five minutes.
Some studies show that interviewers make up their minds about job candidates within five minutes of the interview – and then spend the rest of the interview looking for things to confirm their first impressions. Come in with energy and enthusiasm, and express your appreciation for the interviewer’s time. Start off with a positive comment about the company.